Guides
Read your LinkedIn analytics properly
Plain-English guides to the numbers LinkedIn gives you about your own posts and profile: what they mean, what they leave out, and what to do with them.
Personal LinkedIn analytics: a complete guide
What personal LinkedIn analytics are, where to find them, what each number means, what LinkedIn leaves out, and how to read them to improve your posts.
Read the guide 7 minute read
How to export your LinkedIn analytics
Step by step: export your personal LinkedIn analytics to an Excel spreadsheet, what each sheet in the file contains, and how to copy your weekly overview.
Read the guide 5 minute read
LinkedIn only keeps 365 days of analytics. Here is how to keep yours.
LinkedIn analytics go back 365 days at most, and some figures only a week. What disappears and when, and three ways to keep your LinkedIn analytics history.
Read the guide 5 minute read
The best time to post on LinkedIn: how to find your own
There is no single best time to post on LinkedIn. How to find your own best days and times from your own analytics, and the traps that skew the answer.
Read the guide 6 minute read
What is a good LinkedIn engagement rate?
How to calculate your LinkedIn engagement rate, why published benchmarks disagree, and a better yardstick: your own typical post. Includes a free calculator.
Read the guide 5 minute read
What are impressions on LinkedIn?
What impressions mean on LinkedIn, how they differ from views and members reached, what counts as a good number, and how to get more of them.
Read the guide 6 minute read
Does LinkedIn show who viewed your profile?
Does LinkedIn show who viewed your profile? What free and Premium accounts can see, how private mode works, and how to track your profile views over time.
Read the guide 6 minute read
Why did my LinkedIn impressions drop?
LinkedIn impressions or profile views down? Six causes to check in order, from a viral post distorting the comparison to posting less, and what to do about each.
Read the guide 6 minute read
LinkedIn analytics glossary: every term explained
Plain-English definitions of LinkedIn analytics terms: impressions, members reached, views, engagement rate, profile viewers, search appearances and more.
Read the guide 6 minute read
Or let Postaboo read them for you
Upload the analytics file LinkedIn lets you download and get a clear report in about a minute. Free, with no LinkedIn login.