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What is a good LinkedIn engagement rate?

By Miles Burke · Updated 9 October 2026 · 5 minute read

How to calculate your LinkedIn engagement rate

Take the number of engagements a post received, divide by its impressions, and multiply by 100:

Engagement rate = engagements ÷ impressions × 100

A post with 40 engagements from 2,000 impressions has an engagement rate of 2%. Both figures are in your LinkedIn analytics, for each post and for each day.

Why published benchmarks disagree

You will find "average LinkedIn engagement rates" quoted online that differ several times over. They are rarely measuring the same thing:

• Different formulas. Some divide by impressions, some by followers, and some count clicks as engagements. The same post can score very differently under each.
• Different accounts. Many benchmarks are for company pages, which behave differently from personal profiles.
• Different sizes. Small accounts with a close audience often show higher rates than large ones, so one average across all sizes describes nobody.

A published figure is only useful if you know which formula and which kind of account it came from, and calculate yours the same way.

A better yardstick: your own typical post

The comparison that never misleads is with yourself. Work out the engagement rate of each post, sort them, and take the middle value. That median is your typical rate.

• A post at one and a half times your typical rate or more engaged people strongly.
• A post near your typical rate did its job.
• A run of posts well below it is a sign the topic or format is not landing.

Then watch the median itself over time. If it is rising across months, your content is getting better at holding the people who see it.

Read the rate together with reach

Engagement rate and reach answer different questions, and the interesting posts are the ones where they disagree:

• High rate, low reach. A hidden gem. The few people who saw it responded, so the idea is good and deserves another run, perhaps with a stronger opening line or at a better time.
• Low rate, high reach. It travelled, but people scrolled on. This is normal for a viral post, whose wider audience knows you less well.

Be wary of small numbers. Three reactions on a post seen by 60 people is a 5% rate, but it is three people. Ignore the rate on any post with fewer than five or so engagements.

Common questions