Sample report with made-up data
Sample LinkedIn analytics report
10 Oct 2025 to 9 Oct 2026
This is what a Postaboo report looks like, for an invented person called William Adama with 8,412 followers. Every figure is made up. Yours is built the same way from the analytics file LinkedIn lets you download, with no LinkedIn login.
The sample shows a Premium report. The free report has all the numbers and charts; Premium adds the written summary, the weekly plan, readable post titles, topics and how you compare with similar accounts.
30% of your impressions came from one post
Process and operational excellence (14 Aug)In short
Your reach rests on a steady run of ordinary posts, with one standout that brought 30% of the year's impressions; a typical post of yours gets about 700. Your posts on career and reflection travel furthest, while those on running operations reach fewer people but engage them more. This week, lead with a post on career and reflection in the afternoon, and use one on running operations to start conversations with the directors who are already reading you.
Your plan for this week
Premium
Post ideas
-
1
“The order I gave that I would take back, and what it taught me about speed.”
Try as: Text post, short paragraphs
A first-person story is a strong opening, and a typical post of yours gets about 700 impressions to beat.
-
2
“A checklist saved us on a day nobody remembers. That is the point.”
Try as: Carousel of the checklist itself
Your posts on running operations earn your highest engagement rate, so give a practical one a format people save.
-
3
“Three things I look for when choosing a second-in-command.”
Try as: Text post with a numbered list
Directors are 17% of your viewers, and this is a decision they make themselves.
Profile tweaks
-
1
Lead your headline with "Operations and crisis leadership" and move "Fleet Commander (ret.)" after it.
Search appearances are up 9% this week, and people search by skill before title.
-
2
Pin your standout post and one operations post to Featured.
The standout brought 30% of your impressions, and new profile viewers should see your range, not one hit.
-
3
Add a line to your About section for directors and general managers running large teams.
They are a bigger share of your viewers than of your followers, so say plainly that this is for them.
People to engage with
-
1
Directors and general managers in transport, logistics and supply chain
That industry is 11% of your viewers against 9% of your followers.
-
2
Chief executives and founders of companies with 51 to 200 employees
Chief executives are 5% of viewers, and that company size is 16% of viewers against 12% of followers.
-
3
Operations managers in the Greater Perth Area
Perth is 9% of your viewers but only 4% of your followers.
Outreach to try
-
1
Comment on two posts a day from logistics and mining leaders in Perth before you publish your own.
You made 14 comments this week, up from 11, and profile viewers rose alongside.
-
2
Send your checklist post to five directors who reacted to one of your posts on running operations, with one line asking what they would add.
Those posts engage best, so the people who responded are your warmest conversations.
-
3
Offer a short talk on crisis decision-making to one consulting firm in your audience.
Business consulting is 13% of your viewers, nearly double its 7% share of followers.
In a real Premium report, the summary and this plan are written by AI from your own figures. Here they are stand-in text built from the made-up figures.
What stands out
Reach is settling after a spike
11,309 impressions in the last 28 days, against 14,794 in the 28 days before, down 24%. The earlier period includes a one-day spike, so this is not a like-for-like comparison.
One post is doing the heavy lifting
Your biggest post brought 30% of all impressions. A typical post of yours gets about 700, so that is the number to beat.
Tuesday is your busiest day
A typical Tuesday brings 459 impressions. Monday is the quietest at 53.
Afternoon posts travel furthest
Your afternoon posts typically reach 1,055 impressions, against 359 for evening posts. Scheduled posts are not counted.
Your posts reach beyond your followers
Director makes up 17% of the people who see your posts, but 11% of your followers.
3 posts deserved more eyes
They got a much higher share of engagement than usual from a smaller audience. Worth revisiting the topics.
8,500 followers in about 5 weeks
You are gaining about 17.7 followers a week over the last 90 days. At that pace you pass 8,500 in 5 weeks.
This week
A percentage without an arrow means LinkedIn's up or down arrow was lost in the paste and we could not work it out. Your weekly check-ins show the real movement.
Since your last check-in 2 Oct, 7 days ago
Your weekly check-ins
| Checked in | Impressions | Profile viewers | Searches | Followers | Posts | Comments |
|---|---|---|---|---|---|---|
| 9 Oct 2026 | 1,642 down | 436 up | 151 up | 8,412 up | 1 down | 14 up |
| 2 Oct 2026 | 5,675 up | 424 up | 139 up | 8,389 up | 3 down | 11 down |
| 25 Sep 2026 | 3,120 up | 417 up | 131 up | 8,364 up | 4 up | 12 up |
| 18 Sep 2026 | 1,975 down | 398 up | 122 down | 8,331 up | 2 down | 4 down |
| 11 Sep 2026 | 2,440 up | 384 up | 127 up | 8,306 up | 3 up | 9 up |
| 4 Sep 2026 | 1,810 | 371 | 118 | 8,282 | 2 | 6 |
The last 28 days
Compared with the 28 days before. The earlier period includes a one-day spike, so read the changes with that in mind.
The last 28 days brought 11,309 impressions against 14,794 in the 28 days before, but that earlier stretch holds your standout post. Set it aside and your reach is steady, on a posting rate that has risen through the year.
Week by week, last 12 weeks
When it works
Tuesday is when most people are looking, at a typical 459 impressions. Your afternoon posts typically reach 1,055, the best of the three bands, though scheduled posts are not counted in that.
When people are looking
Typical impressions on each day, over the last 13 weeks.
Which posting days pay off
Typical impressions for a post published on each day. Grey days have too few posts to say.
Morning
5am to noon, 20 posts
Afternoon
Best reachNoon to 5pm, 5 posts
Evening
5pm onwards, 10 posts
Time of day is approximate and uses 35 of your 46 posts. Scheduled posts are left out because LinkedIn only records when they were written.
Your posts
Each post is measured against your own typical post: 700 impressions and a 2.5% engagement rate.
11 of your posts reached at least one and a half times your typical 700 impressions. 3 posts engaged far better than usual on a small audience and are worth a second run.
- 1Process and operational excellence
Fri 14 AugScheduledHigh reachRunning operations
0.9%168 engaged18.6kimpressions - 2Work, family and service
Fri 25 Sep8:01amHigh reachCareer and reflection
0.9%22 engaged2,407impressions - 3A crew is not a family, and that's fine
Tue 7 AprScheduledHigh reachBuilding the crew
2.6%62 engaged2,363impressions - 4A model ship, and the patience it teaches
Wed 30 Sep5:12pmHigh reachCareer and reflection
2.4%51 engaged2,139impressions - 5Decision-making in a crisis
Wed 5 Nov8:23amHigh reachLeading under pressure
2.6%39 engaged1,489impressions - 6The letter I kept in my desk
Tue 22 Sep1:33pmHigh reachCareer and reflection
2.2%28 engaged1,281impressions - 7Lessons learned under pressure
Mon 26 Jan8:34amHigh reachLeading under pressure
1.9%24 engaged1,276impressions - 8The briefing I give every new officer
Fri 16 JanScheduledHigh reachLeading under pressure
0.9%10 engaged1,101impressions
Show all 46 posts Show fewer
- 9I almost retired last year. Here's why I didn't
Tue 8 Sep1:12pmHigh reachCareer and reflection
2.8%31 engaged1,092impressions - 10The best second-in-command I ever had
Fri 13 Mar8:52amHigh reachBuilding the crew
2.6%28 engaged1,075impressions - 11Career transition for veterans
Tue 1 Sep12:31pmHigh reachCareer and reflection
2.9%31 engaged1,055impressions - 12A note on shared purpose
Tue 6 OctScheduledTypicalCareer and reflection
1.3%13 engaged978impressions - 13You don't get to choose the day
Tue 2 Dec7:04pmTypicalLeading under pressure
2.5%24 engaged953impressions - 14It's never too late to change course
Tue 29 Sep8:51amTypicalCareer and reflection
1.6%15 engaged941impressions - 15Mentoring and succession
Fri 10 Apr6:40pmTypicalBuilding the crew
2.2%20 engaged930impressions - 16Books on leadership
Tue 15 Sep9:22amTypicalCareer and reflection
2.2%20 engaged896impressions - 17A checklist is not bureaucracy, it's memory
Wed 29 Jul7:40amTypicalRunning operations
3.7%33 engaged883impressions - 18Gratitude for the team
Mon 28 Sep8:27amTypicalCareer and reflection
1.8%15 engaged831impressions - 19Trust and delegation
Thu 21 May7:04amTypicalBuilding the crew
2.9%24 engaged822impressions - 20The hardest call I ever made
Tue 28 Oct7:55amTypicalLeading under pressure
2.5%19 engaged746impressions - 21The report nobody reads until it matters
Thu 20 AugScheduledTypicalRunning operationsStrong engagement
4.1%30 engaged731impressions - 22Operations and supply chain
Tue 23 Jun9:59amTypicalRunning operationsStrong engagement
3.9%28 engaged719impressions - 23What a forty-year-old ship taught me
Tue 11 Aug7:12amTypicalRunning operations
3.6%26 engaged719impressions - 24I was wrong about this for twenty years
Fri 20 FebScheduledTypicalLeading under pressure
1.6%11 engaged681impressions - 25Retirement and legacy
Tue 29 Sep5:56pmTypicalCareer and reflection
2.2%13 engaged594impressions - 26Team culture and leadership
Tue 3 Mar12:09pmTypicalBuilding the crew
3.4%20 engaged592impressions - 27Planning for readiness
Tue 21 Jul7:13amTypicalRunning operations
2.5%14 engaged567impressions - 28When the plan falls apart early
Wed 19 Nov8:49amTypicalLeading under pressure
2.6%14 engaged548impressions - 29How to disagree with your commander
Tue 21 Apr7:44amTypicalBuilding the crew
2.8%15 engaged535impressions - 30Resilience and command in a crisis
Wed 10 DecScheduledTypicalLeading under pressure
0.6%3 engaged530impressions - 31Hiring for a people-first culture
Tue 24 Mar12:35pmBelow usualBuilding the crewStrong engagement
4.3%19 engaged444impressions - 32Maintenance and reliability
Tue 7 JulScheduledBelow usualRunning operations
2.4%10 engaged414impressions - 33Career advice and mentoring
Wed 9 Sep5:07pmBelow usualCareer and reflection
2.7%11 engaged412impressions - 34What I would tell my younger self
Fri 11 Sep7:29amBelow usualCareer and reflection
3.3%13 engaged393impressions - 35Retention and morale
Thu 30 AprScheduledBelow usualBuilding the crew
2.9%11 engaged378impressions - 36Nobody remembers the easy decisions
Mon 9 FebScheduledBelow usualLeading under pressure
0.8%3 engaged366impressions - 37Promote the person who fixes things quietly
Tue 16 Jun7:15amBelow usualBuilding the crew
1.4%5 engaged366impressions - 38Feedback and growth
Sun 7 Jun7:12amBelow usualBuilding the crew
3.1%11 engaged355impressions - 39Calm is a skill, not a personality
Fri 26 DecScheduledBelow usualLeading under pressure
1.9%6 engaged321impressions - 40Accountability and trust
Tue 6 Jan7:03pmBelow usualLeading under pressure
1.6%5 engaged306impressions - 41Three questions I ask in every one-to-one
Sun 10 May5:56pmBelow usualBuilding the crew
1.6%4 engaged250impressions - 42Networked systems are a single point of failure
Wed 26 Aug7:26amBelow usualRunning operationsStrong engagement
4.9%10 engaged205impressions - 43Risk and safety in operations
Tue 4 Aug8:39amBelow usualRunning operations
3.6%7 engaged197impressions - 44Old systems that work beat new ones that don't
Tue 14 Jul5:32pmBelow usualRunning operationsStrong engagement
4.3%8 engaged187impressions - 45The day my deck chief told me no
Thu 28 May7:59pmBelow usualBuilding the crew
3.6%6 engaged166impressions - 46We ran out of water once. Here's what changed
Tue 30 Jun5:42pmBelow usualRunning operations
1.9%3 engaged154impressions
Deserved more eyes
These engaged people far better than usual, but reached fewer than your typical post. The topics may be worth another go.
- Hiring for a people-first culture 4.3% from 444 impressions
- Networked systems are a single point of failure 4.9% from 205 impressions
- Old systems that work beat new ones that don't 4.3% from 187 impressions
What you post about
Your posts grouped into topics by AI, ranked by the typical impressions of a post in each. A topic with one or two posts is a hint, not a pattern.
Career and reflection 12 posts
960 typical impressions | 2.2% engaged
career change, legacy and lessons looking back. Best: Work, family and service (2,407).
Leading under pressure 11 posts
681 typical impressions | 1.9% engaged
hard calls, crises and staying steady. Best: Decision-making in a crisis (1,489).
Running operations 11 posts
567 typical impressions | 3.6% engaged
logistics, maintenance, process and risk. Best: Process and operational excellence (18.6k).
Building the crew 12 posts
490 typical impressions | 2.9% engaged
hiring, trust, mentoring and morale. Best: A crew is not a family, and that's fine (2,363).
How often you post
About 2 posts a week over the last four weeks, against 1.5 in the four weeks before.
Follower growth
Who follows you, and who sees your posts
Directors make up 17% of the people who see your posts but 11% of your followers, and chief executives 5% of viewers. Your content is reaching a more senior room than the one that follows you.
Your posts reach more of these
Bigger among the people who see your posts than among your followers.
You reach fewer of these
Bigger among your followers than among the people who see your posts.
Show the full audience breakdown Hide the full breakdown
Your followers
People who saw your posts
See your own numbers like this
Download your analytics from LinkedIn, upload the file, and your report is ready in about a minute. It is free, and we never ask for your LinkedIn password.