For startup founders
A LinkedIn strategy for startup founders: ship, measure, iterate
Founder-led marketing works when you treat it like product. You already ship the posts. Postaboo gives you the measurement, from your own LinkedIn data, in about a minute.
- Free to start
- No credit card
- No LinkedIn login
Founder-led content without a feedback loop is just noise
Your LinkedIn profile is one of the cheapest channels a startup has. Most founders run it without any instrumentation.
Vanity metrics hide the signal
A launch post that takes off tells you little about a normal week. Without setting it aside, you cannot tell whether your reach is really growing.
Are you reaching the people you need?
Customers, investors and future hires all read LinkedIn. Follower counts do not tell you whether any of them are reading you.
No budget, no time
Analytics suites cost hundreds a month, and a hand-built spreadsheet is one more thing to maintain while you are building a company.
Signal, not vanity
Know whether your founder brand is really growing
Postaboo scores each post against your own typical post and compares the last 28 days with the 28 before, with one-off viral spikes called out and set aside. You get the trend underneath the launch-day noise.
- Every post scored against your own
- Viral spikes set aside
- The last 28 days against the 28 before
- Follower growth per week
- Profile viewers and search appearances
- History beyond LinkedIn's 365 days
“Awesome for people who want deeper personal LinkedIn analytics”
Tom B
Marketer
“These reports show me exactly what I need to do!”
Sarah K
Founder
“Amazing data and suggestions. Postaboo is my new favorite tool.”
Ahmed M
Reach your target customers
See whether buyers, investors and hires are reading
Your report breaks down the people who actually see your posts by seniority, job title, industry and company size, beside the people who follow you. If you sell to heads of operations at mid-sized companies, you can see whether your building-in-public posts are reaching them.
- Audience by seniority and job title
- Audience by company size
- Audience by industry and company
- Audience by location
- Followers and viewers side by side
- A dated record, to see your audience shift
Iterate weeklyPremium
Double down on the topics that work
Premium groups your posts into topics and shows which earn reach and which start conversations. Then it writes the next sprint: three post ideas with opening lines, profile changes, and the kinds of people to engage with for founder-led sales.
- Topics ranked by reach and engagement
- Three post ideas with opening lines
- Who to engage with this week
- Outreach suggestions
- Profile changes worth making
- A summary you can read in a minute
Also in your report
Your best days and times
Post when your audience is reading, worked out from your own posts instead of a generic guide.
Benchmarks by account size
Premium compares your reach, engagement and growth with accounts of a similar size, as each group fills.
No LinkedIn login
Nothing connects to your account, so there is no integration to approve or maintain.
See every section in the sample report, or compare free and Premium.
Your first report in three steps
Download your analytics
LinkedIn lets you export your own content analytics as a file. It takes about a minute.
Check in each week
Paste your overview page for ten seconds a week and watch your history build.
Questions from startup founders
What is a good LinkedIn strategy for startup founders?
Treat it like product. Post regularly about the problem you are solving and what you are learning, measure each post against your own typical post, and check that the people reading match the customers, investors and hires you need. Keep the topics that work and drop the ones that do not. Postaboo gives you those measurements from your own LinkedIn analytics.
We are early, with a small following. Is it still useful?
Yes. Posts are scored against your own typical post, not against large accounts, so the report is meaningful at any size. Your audience breakdown and weekly record of profile viewers and search appearances work from day one.
Does it cover our company page?
No. Postaboo reads the analytics of a personal profile, which is where founder-led marketing happens. Company page analytics are not supported.
Can my co-founder have a report too?
Yes. Each LinkedIn profile has its own report, built from that person's own export, and its own subscription if you choose Premium.
More questions? Read the full FAQ.
Ready to put numbers behind your founder-led marketing?
- See the trend underneath the launch-day spikes
- Check you are reaching customers, investors and hires
- Free to start, with no credit card
Free to start. No credit card. No LinkedIn login.