Guides

Personal LinkedIn analytics: a complete guide

By Miles Burke · Updated 9 October 2026 · 7 minute read

Where to find your personal LinkedIn analytics

On the LinkedIn home page, look under your name and photo and choose View all analytics. That opens an overview with four headline figures: post impressions, followers, profile viewers and search appearances.

From there, Content analytics (sometimes labelled "Post impressions") shows your posts over a date range you choose, up to the past 365 days. On a computer, that screen has an Export button that downloads everything as a spreadsheet. Our step-by-step export guide covers it in detail.

These are analytics for you as a person. A company page has its own, separate analytics, which this guide does not cover.

What each number means

What LinkedIn leaves out

LinkedIn's screens show you figures. They do not do much to help you judge them. In particular:

• History. Content analytics stop at 365 days. Profile viewers and search appearances are not kept as a history at all. See how to keep your LinkedIn analytics history.
• Whether a post did well for you. You see each post's impressions, but not how that compares with your usual post.
• Your best days and times. Nothing shows when your posts tend to do best. See how to find your own best time to post.
• Followers beside viewers. The people who follow you and the people who see your posts are broken down on separate screens, so the differences between them are easy to miss.

How to read your analytics in five steps

1. Find your typical post. Use the median, the middle value when your posts are sorted by impressions, not the average. One viral post can double an average while your normal post has not changed.
2. Score each post against it. A post at one and a half times your typical impressions or more is a clear success. One at two-thirds or less fell short. Leave posts from the last few days out, because they are still collecting views.
3. Compare like with like over time. Set the last 28 days against the 28 before. If one day holds a large share of a period's impressions, a single post is distorting it, so note that before calling it growth or decline.
4. Check engagement separately from reach. Some posts reach few people but engage them unusually well. Those ideas are often worth a second attempt. See what a good engagement rate is.
5. Check who you are reaching. Compare the seniority, industry and location of the people who see your posts with the people you want to reach. Reach among the wrong audience is not progress.

How often to check

Weekly is enough for most people. Posts keep collecting impressions for several days, so checking daily mostly shows noise. A weekly look at your overview, and a fresh export once a month, gives you a steady picture without turning it into a habit that eats your time.

Common questions