For small business owners
A LinkedIn strategy for small business owners who do their own marketing
You do not have a marketing team or an agency on retainer. Postaboo shows which of your posts reach potential clients, in your area and your industry, and gives you a short list of what to do this week.
- Free to start
- No credit card
- No LinkedIn login
You are the marketing department
LinkedIn can bring clients and referrals to a small business. Working out what is bringing them is the hard part.
No time to study dashboards
Marketing happens in the gaps between client work. You need an answer, not another screen of charts to interpret.
Tools priced for big companies
Most LinkedIn analytics tools cost hundreds of dollars a month, and a consultant costs more. Neither fits a small business budget.
Impressions do not pay the bills
A post seen by thousands is worth little if none of them could ever buy from you. You need to know whether the right people are seeing you.
Reach buyers, not browsers
See whether potential clients are seeing your posts
Your report breaks down the people who see your posts by location, industry, company size and job title, beside the people who follow you. If you sell to local businesses or to one industry, you can see at a glance whether your LinkedIn marketing is landing there.
- Audience by location
- Audience by industry
- Audience by company size
- Audience by job title and seniority
- Followers and viewers side by side
- The biggest gaps called out
“Awesome for people who want deeper personal LinkedIn analytics”
Tom B
Marketer
“These reports show me exactly what I need to do!”
Sarah K
Founder
“Amazing data and suggestions. Postaboo is my new favorite tool.”
Ahmed M
Make every post count
Post on the days your customers are looking
When you can only post once or twice a week, timing matters. Postaboo works out your best days and times from your own posts, and scores every post against your usual so you can repeat what worked.
- Typical reach by day of the week
- Morning, afternoon and evening compared
- Every post scored against your own
- Posts worth running again
- The last 28 days against the 28 before
- How often you post, week by week
A to-do list, not a report to decodePremium
A weekly plan for getting clients from LinkedIn
Premium turns your numbers into plain instructions: three post ideas with opening lines, changes to make to your profile, the kinds of people to engage with, and outreach worth doing this week. It costs US$14 a month.
- Three post ideas with opening lines
- Profile changes worth making
- Who to engage with this week
- Outreach suggestions
- A summary you can read in a minute
- Topics ranked by reach and engagement
Also in your report
Profile viewers and searches
A weekly record of how many people viewed your profile and found you in search: the step before an enquiry.
A history that keeps growing
Each export is added to the last, so you can compare this year's busy season with last year's.
No LinkedIn login
Nothing connects to your account. You download your own analytics and upload the file.
See every section in the sample report, or compare free and Premium.
Your first report in three steps
Download your analytics
LinkedIn lets you export your own content analytics as a file. It takes about a minute.
Check in each week
Paste your overview page for ten seconds a week and watch your history build.
Questions from small business owners
What is a good LinkedIn strategy for small business owners?
Post regularly about the problems you solve for clients, on the days your audience is active, and check that the people seeing your posts match the people who buy from you: the right location, industry and company size. Then spend a few minutes a week engaging with those people directly. Postaboo shows where you stand on each of these from your own LinkedIn analytics.
Does Postaboo work with my company page?
No. Postaboo reads the analytics of your personal profile, the one you post from as yourself. Company page analytics are not supported.
Can Postaboo tell me which posts generated leads?
Not directly. LinkedIn's analytics do not include enquiries or sales. Postaboo shows the steps that come before them: who saw each post, how they engaged, and how many people viewed your profile or found you in search each week.
How much time does it take each week?
Very little. Downloading your analytics from LinkedIn takes about a minute, and the weekly check-in is a copy and paste that takes about ten seconds.
More questions? Read the full FAQ.
Ready for LinkedIn marketing that fits a small business?
- See whether potential clients are seeing your posts
- Know the best days to post
- Free to start, with no credit card
Free to start. No credit card. No LinkedIn login.